The Times Loves Coworking

susan-gets-photoed_small.jpgI’ve got a couple of Google Alerts running about coworking and Office Nomads. Usually when something comes through on the Office Nomads one, it’s under the “Blogs” heading as when Laura posted about us (sorry for just getting around to linking back Laura. No excuses.) and it always starts my day off well when see that because I’m not expecting it.

When the “Web” heading has something about Office Nomads though, it’s nice to see, but I know it’s coming because that means an article has been published somewhere and we know when that’s going to happen.

So imagine my surprise when I checked my email this morning and there was a Web alert for Office Nomads, in the New York Times!

Coworking sites are up and running from Argentina to Australia and many places in between, although a wiki site on coworking shows that most are in the United States. While some have grown-up-sounding names, most seem connected somewhere between the communalism of the 1960s and the whimsy of the dot-com days of the ’90s, like the Hive Cooperative in Denver, Office Nomads in Seattle, Nutopia Workspace in Lower Manhattan and Independents Hall in Philadelphia.

Sweet! This is the second time in 2008 that the Times has mentioned coworking. Obviously Jacob and Susan are onto something. (By the way, I think the name Office Nomads is great and has nothing to do with the communalism of the 60s or the “whimsy of the dot-com days.” I think it speaks to the new ethos in our professional work force. But that’s me.)

Yes, that’s a picture of Susan getting her picture taken. The photo shoot is actually for another article on Jacob and Susan coming out soon.

Comments

  1. Andrew:

    Nice work. I guess The Hive is kinda dot-communisitc - but what the hell. Not sure about you guys, but I was interviewed last week by another NYT reporter for an article to publish on the 28th…. 2 weeks in a row is a big deal.

  2. charlie:

    Andrew, I think from the POV of The Times, any coworking site called “The Hive” is definitely on the commune side of things. There’s a reason they call it The Old Grey Lady!
    Congrats on the second story coming. Can’t wait to see it!

  3. Julie Gomoll:

    Congrats on the press! People are clearly *hungry* for coworking. I suspect I have many of the same Google Alerts set up that you do. Only a few months ago “coworking” generated a couple of alerts each week. Now there often double-digit alerts on a daily basis. I’ll bet by the end of the year these numbers will seem quaint :)
    Are any of you coming to SXSWi in Austin next month? We’re doing a Coworking Meetup on Friday March 7 - info is at http://freelance.meetup.com/65/ I’d love to meet any/all of you!

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